{"id":6320,"date":"2022-09-23T11:28:10","date_gmt":"2022-09-23T05:58:10","guid":{"rendered":"https:\/\/globalmusicinstitute.in\/?p=6320"},"modified":"2022-10-10T15:59:40","modified_gmt":"2022-10-10T10:29:40","slug":"in-focus-festivals-from-india","status":"publish","type":"post","link":"https:\/\/globalmusicinstitute.in\/v1\/in-focus-festivals-from-india\/","title":{"rendered":"In Focus: Festivals from India"},"content":{"rendered":"

In 2020, COVID-19 ravaged through the world. One of the hardest hit ecosystems during the pandemic was the festivals sector. Months long lockdowns and social distancing measures imposed across the country resulted in lost jobs, lost experiences, and lost connections. Reviving the festivals sector and driving growth in the arts and cultural sector is the British Council and Art X Company\u2019s new initiative- Festivals From India. A digital hub of credible information and resources for festival lovers, festival goers, and festival organisers, Festivals from India aims to promote patronage and drive growth in the festival sector across India. To learn more about this initiative, we spoke to Rashmi Dhanwani, the founder and CEO of the Art X Company, and Jonathan Kennedy, Director of Arts, British Council.<\/i><\/span><\/em><\/strong><\/p>\n

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What prompted the collaboration between Art X Company and the British Council?\u00a0<\/b><\/h4>\n

Rashmi: <\/b>The Festivals from India portal is primarily led by the <\/span>Art X Company<\/span><\/a>, a strategic consultancy operating at the intersection of arts and access, that offers consulting, research, curation, audience development and management services to the cultural sector in India. Art X has over six years of experience advocating for and building a space and context for sector development and research in India, particularly in the festivals space where we have organised over 25 events in three years as part of the British Council-Arts & Culture Resources India collaboration, <\/span>Festival Connections<\/span><\/a>.<\/span>
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\n<\/span>ArtBramha Consulting LLP is formed as a consortium of key partners and directors in Art X Company and NetBramha LLP. ArtBramha is involved in delivering research, content and web development services to festivals and cultural organisations in India and South Asia. As part of its service offering, ArtBramha will provide consulting for project management, content services, research services and design and development of web platforms, UX\/UI and products for the arts and culture sector in the region. ArtBramha is a sister concern of the Art X Company.\u00a0<\/span><\/p>\n

British Council put out a tender in 2020 for the development of this website, <\/span>ArtBramha Consulting LLP bid for it and was awarded the contract.<\/span><\/p>\n

What does each collaborator bring to the table?<\/strong><\/h4>\n

Rashmi: <\/b>British Council has provided the development funding for the platform. ArtBramha LLP\/ Art X Company has developed the platform and will run it from the time of its launch in April 2022.<\/span><\/p>\n

How was Festivals from India conceived?\u00a0<\/b><\/h4>\n

Jonathan<\/b>: <\/b>Arts Festivals uniquely bring together artists and audiences through the informality of venues; whether they are fields, mountain sides, train stations, city squares, sports stadiums or in multiple spaces concurrently across metros in theatres, museums, and galleries. Festivals can \u2018take over\u2019 a city, create a sense of place, community and dynamism through performance and participation.<\/span><\/p>\n

Arts and culture festivals enrich our lives the world over, now this will be especially so in India and the UK with<\/span> Festivals From India<\/b><\/a>.<\/b><\/p>\n

The <\/span>British Council<\/b><\/a> has made possible the <\/span>Festivals from India<\/b> platform with <\/span>ArtBramha<\/b> in India and the <\/span>Audience Agency<\/b> in the UK to develop new audiences and showcase the huge variety of arts and culture festivals here; <\/span>develop business skills<\/b><\/a> of festival managers with UK and Indian experts; and grow <\/span>international partnerships<\/b><\/a> and <\/span>networks<\/b><\/a> with the UK and beyond.\u00a0<\/span><\/p>\n

Backed by <\/span>research<\/b><\/a> this new platform is a repository of guidance for families wanting to find a festival and for festival organisers wanting to make their event more accessible or find a job.<\/span><\/p>\n